At the renowned Shuchiin Academy, Miyuki Shirogane and Kaguya Shinomiya are the student body's top representatives. Ranked the top student in the nation and respected by peers and mentors alike, Miyuki serves as the student council president. Alongside him, the vice president Kaguya—eldest daughter of the wealthy Shinomiya family—excels in every field imaginable. They are the envy of the entire student body, regarded as the perfect couple.
However, despite both having already developed feelings for the other, neither are willing to admit them. The first to confess loses, will be looked down upon, and will be considered the lesser. With their honor and pride at stake, Miyuki and Kaguya are both equally determined to be the one to emerge victorious on the battlefield of love!
Di Akademi Shuchiin yang terkenal, Miyuki Shirogane dan Kaguya Shinomiya adalah wakil tertinggi pertubuhan pelajar. Duduki tangga terulung murid seluruh negara dan dihormati rakan sejawatnya dan oleh mentor yang setaraf, Miyuki berfungsi sebagai presiden majlis pelajar. Beserta dengannya, naib presiden Kaguya—anak perempuan paling tua keluarga kaya Shinomiya —mengatasi setiap bidang boleh digambarkan olehnya. Mereka cemburui sepenuhnya badan pelajar, dianggap sebagai kekasih yang sempurna.
Bagaimana pun, meskipun mereka berdua saling menaruh perasaan terhadap satu sama yang lain, masing-masing tak rela mengaku demikian. Orang pertama buat pengakuan kalah terus, dipandang ringan, dan dikira kurang hebat. Mereka berdua menghadapi risiko maruah dan penghormatan tergugat, Miyuki dan Kaguya tetap berazam hendak muncul menang di atas medan perang berasmara!